I don’t like to go shopping for ties and socks. Most of the ties and socks I have were gifts or bought by my wife. I love getting new ties and I like the ones that were given to me, but I don’t like choosing them.
I recently went to the store to find a tie and a few pairs of socks with my wife, but I didn’t see anything that I wanted to buy. She found several that she liked, but we left without buying anything.
A few days later we were talking about it and realized that there are probably a lot of people out there that like receiving new ties and socks, but may not like choosing them as much. And that is how Sock It Tie Me was born.